"One company isn’t going to save the world," says Schiff. "It has to take place in the consciousness of the people as individuals, over and over, one at a time until the ideas eventually just become part of the way we think as a society."

Along with her online portal for art supplies, Schiff provides information on the whys and hows of her business: why she won't use GMO corn-based packaging, or how she finds suppliers that meet her green standards. She says that as people become educated to how a green and fair supply chain works, she sees them shift to support a greener economy.

Through our interview, Ecobutterfly educated us on everything from color-grown cotton to the life-cycle of the Monarch butterfly. Read the full interview »