Who Pays the Price reveals the hazards of the electronics industry in China profiling workers poisoned by chemicals and their struggle for compensation.
Help us hit one million views by sharing the video far and wide!
The Bad Apple: End Smartphone Sweatshops campaign, like our Raise the Bar, Hershey! campaign, will push Apple to raise the bar in its own industry to protect worker health and safety.
Once one company takes the first step, others will follow, and an industry can be transformed. This type of change is not spontaneous. It occurs with strategic and sustained consumer, media, and stakeholder pressure. At Green America, we have a proven track record of winning corporate campaigns and have been effective against General Mills, Procter & Gamble, Home Depot and others.
Apple is no small target and they have billions of dollars at their disposal to protect their reputation. However, we know that Apple is very concerned about the public exposure we're creating. We’ve been able to generate over 300 media stories to date and this week hit nearly 900,000 views of the film. With sustained pressure from us, we expect that the company will make significant progress. (Photo: our recent demo at NYC Apple store.)
Last week Apple revealed a new campaign telling its users that “You are more powerful than you think.” Apple could not have said it better. Together, we are very powerful, and with your support, even more powerful.