Prior to the recession, many publishers were going green, driving paper changes, strengthened digital operations, green certifications, environmentally focused in-house practices and more. But when the economy tanked, publishers often sidelined their greening operations to cut costs.

The Better Paper Project, launched in January 2008, has seen publishers through the crisis, boosting sales for magazines on recycled paper through special promotions and working to create solutions that will save money.

Through the Better Paper Buying Club, the project plans to bring magazines together, combining their purchasing power to get recycled paper in larger bulk orders and reduce costs. The paper purchasing co-op has already seen enough interest from magazines using a similar base and grade of paper that it would be dealing with more than 1 million pounds of green paper.  Read more about how the Better Paper Project helps publishers go green, and rewards those who lead in the field.

The bi-monthly Green America magazine, printed on 100% recycled paper with soy and vegetable-based inks, took a new green step this year by going digital. Now the Green American is published in print and in an interactive online digital magazine, offering subscribers the option to go entirely paper-free. Take a look at the most recent issue of the Green American in digital format.

Find out how to advertise in the Green American.