Saturday 5/21

1:00 pm
Taking Your Story to Scale

Kathleen Hosfeld

Discover how to tell a “new story” as you broaden the market for your work and goods. Companies that take their sustainable products and services successfully into the mainstream rediscover them through the eyes of new potential customers. This workshop explores the messaging transition from early-stage sustainability products to mainstream green brands.

2:00 pm
Finance 101 for Entrepreneurs

DeAnna Poling

Is your business in need of financing? Not sure where to begin? Learn the various sources of funding and appropriate use; how to enhancing the success rate for obtaining funding; the basics of the loan process; and resources for entrepreneurs to assist in getting their business started.

 
David Anderson
Canvas Dreams

 
Ken Hiatt
Peraska

 
David Anderson
Canvas Dreams

3:00 PM
Is Your Office a Toxic Waste Dump Waiting to Happen?

David Anderson, Ken Hiatt, and Mouhamad Alem  

Interactive panel about the promises and impacts of information technology. Panel members will explore the impacts of technology, both positive and negative; and developing ways that businesses can effect positive change. Speakers will touch on personal and professional technology, appropriate uses, successes and failures, and also explore the concept of what "green" technology is and how businesses can implement it. 

4:00 PM
Tips for Your Green Job Search

Leonard Adler

This session will provide practical tips for job seekers who are interested in finding jobs related to social or environmental responsibility. Areas covered will include using specialty job boards, tapping into the "hidden green job market" and identifying sources of future green jobs.

5:00 PM
Green America Exchange: B2B Tool for the New Economy

Keaty Gross

Join us for a fast-paced, interactive demonstration of the Green America Exchange (GAEx). Watch and learn as GAEx members trade for services and products without spending cash. Network with fellow green businesses and put GAEx to work for your company. This B2B barter system helps support a strong green economy by connecting sustainable businesses.

Sunday 5/22

1:00 PM
The Do’s and Don’ts of Social Media: Are You in the Loop?

Melissa Bearns

If you’re not tweeting up a storm, posting on Facebook 10 times a day, uploading videos to YouTube and blogging daily, you’re out of the loop and missing a huge marketing opportunity, right? This presentation is geared towards small business owners with limited time and resources and is designed to help you determine what social media avenues fit business.

Derek Hoshiko
Web Collective, Inc.

Rick Riehle
Web Collective, Inc.

2:00 PM
Birds of a Feather Flock Together: Finding and Engaging Your Constituents with Your Website

How do you engage your constituents via your website? Are you speaking to your audience? Is everyone—your customers, employees, partners and vendors—able to find what they need? Does your online presence help you connect in your economic-ecological niche, or does it get in the way? Together we will explore best practices along with common mistakes that businesses make with their online presence.

Danielle Cresswell
Klean Kanteen

3:00 PM
Klean Kanteen: The Path of Becoming a Sustainable Business

Danielle Cresswell

Learn how sustainability drives the decisions and innovations of Klean Kanteen. Danielle Cresswell, Sustainability Officer, will share how the company strives to be a model and leader around sustainability. She will talk to the belief that the journey is never complete and the company’s plans for the future. Cresswell feels true sustainability is always an ongoing project.

Mary Rose
Network for
Business Innovation
& Sustainability

Karl Ostrom
Network for
Business Innovation
& Sustainability

4:00 PM
Green Teams: Leveraging Sustainable Innovations and Strategies Within Their Companies

Mary Rose, Karl Ostrom, and Jacqueline Drumheller

Mary Rose and Karl Ostrom, co-directors of the Network for Business Innovation & Sustainability (NBIS) will lead a discussion on how green team leaders can strategize for greater influence and effectiveness in turning Green to Sustainable in their companies.

CASE STUDY:  Jacqueline Drumheller of Alaska Airlines will share her company’s green team experience.