Webinar participants learned:
- How to identify and market the greenest and most authentic elements of your business
- How responsible businesses are better at building lucrative alliances with other businesses and non-profits
- Why responsible businesses are more profitable
- How to create a marketing plan that will attract new customers and better engage current ones
More about Shel Horowitz
As a marketing consultant, copywriter, and speaker serving clients across North America, Europe, and Asia, Shel Horowitz helps develop green and ethical marketing strategies and materials that has the customer calling YOU. Exploring the connection between marketing and activism since the 1970s, Horowitz has spoken at Forum Davos (Switzerland), Go Green Expo (New York), the Public Relations Society of America International Conference, and SolarFest.
Five of his marketing books have won awards and been translated. The most recent, Guerrilla Marketing Goes Green (John Wiley & Sons, 2010, co-authored with Jay Levinson), was a #1 category bestseller on Amazon. He's also written a consumer e-book, Painless Green: 111 Tips to Help the Environment, Lower Your Carbon Footprint, Cut Your Budget, and Improve Your Quality of Life-With No Negative Impact on Your Lifestyle. Horowitz has been active in environmental/justice causes and marketing for over 30 years, most recently as the founder of the International Association of Earth-Conscious Marketers. He lives in a 1743 solar farmhouse in Massachusetts with his wife (novelist D. Dina Friedman) and two musician children.
