Webinars

We’re used to thinking about sustainability of business operations and environmental initiatives, but when faced with the common pressures associated with running the business, it is easy to forget we humans are part of the sustainability equation. No matter how intelligent a strategy is, if the people running the business are not effective and energized, sustainable growth is not possible.

How can you build a thriving business without burning the candles at both ends? If time and resources are not infinite, how do you know where it’s best you put your attention, and what you should stop doing? Got Capacity? helps you ask and answer these questions.

Through the lens of 6 business hats, you’ll learn simple methods to organize your time around those that fit best in your role as business owner. If you are working more than 50 hours a week, give this webcast 33 minutes of your time.

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Joan Friedlander is a work life management coach whose experience working with hundreds of business owners over the past 10 years has led her to develop a focus on personal capacity as the key to setting goals for achievement that forward the mission of the business, while allowing the essential human beings to live meaningful lives. For more information, visit http://www.lifeworkpartners.com or http://www.joanfriedlander.com.

 

Storytelling. It's the oldest form of human communication, present in everything from ancient cave paintings to drop-dead Superbowl ads. What makes a good story? What makes it effective as a motivational tool? Exactly what is "Brand Storytelling" and how can it improve your bottom line? And the biggest question of all: how do you become a great brand storyteller and ramp up your success?

Susan Bierzychudek, Founder and Executive Director of Green Ideals Branding & Marketing Group, will answer these questions and arm you with some actionable tools to improve your own brand storytelling. Her insights around emotional brand connections will help you move away from the all-too-familiar and ineffective, "This is what we do," to a richer, more meaningful and evocative, "This is why our brand is important in your lives."

Green Ideals Group works with socially conscious clients to improve their brand communication, developing clear, engaging brand stories that motivate their audiences—improving memorability, loyalty, and profitability. They use language and graphics to craft effective stories on a foundation of authenticity and smart communication strategies. Whether working on brand strategy, logos, website design, packaging design, printed collateral or marketing plans, the key to their success—and their clients' success—is unwavering consistency.

Susan founded Green Ideals Group 8 years ago, after a 20-year career in marketing communication and design for client companies on 3 continents. Having covered the gamut from Fortune 100 firms to entrepreneurial concerns, she knew that the companies getting all the attention utilized a distillation of the same guiding principles. These are the principles she'll be sharing with us. Check out case studies.

Get the critical tools you need to tell your story and transform your business brand. Replay the webinar:

Identifying the right sources for capital is a constant challenge, even for the most successful small businesses. If you’ve ever struggled to secure the capital necessary to fulfill orders, buy equipment or make payroll, you know that cash flow remains a perpetual challenge. How can your business find financing? This webinar will give you the answers.

Financing expert Hadassah Hickman will introduce you to New Equity Business (NEB), the nation’s premier site for entrepreneurs to find and access small business financing products, learn about important news and information, and connect to qualified financing specialists. 

NEB hosts a free, searchable database of over 1500 public and private financing products from over 420 funders, lenders, and investors. During the webinar, we will explore alternative and creative financing options. These options include peer to peer lending, crowdfunding, and friends and family.

 

About Hadassah Hickman

Hadassah Hickman is Vice President for New Equity Business, the nation’s premier site for entrepreneurs to find and access small business financing products. Over the last 10 years, she has worked with startups, growth stage firms, and nonprofits in business planning, forecasting, and capital raising.

Prior to joining NEB, she founded Sitar Capital Group, where she helped to build profitable companies in a range of industries and raised more than $22 million dollars in financing for small businesses.  Hadassah has worked for the Women’s Self-Employment Project (WSEP) as portfolio manager and loan officer for the organization’s micro loan fund.  In this role she analyzed the viability and financial needs of small businesses, and provided technical assistance in pro forma projecting, budget planning, sales forecasting, and cost analysis.  She began her career in commercial lending at Seaway National Bank. She is a published author and holds a B.S. in Finance from the University of Illinois at Chicago.

How can you create a retirement plan that works for you and your employees, and makes a positive impact? Get connected to Social(k), the most diverse socially responsible retirement investment platform in the U.S.

Social(k) works with businesses and non-profits to offer retirement plans that reflect your company's values. Join Rob Thomas, President of Social(k), as he explains the benefits of offering socially responsible retirement options. Learn how your retirement plan can create change, attract and retain talented employees, and serve as a foundation of your company’s overall sustainable mission.

In 2005 Rob created Social(k) to offer mission driven organizations a broad selection of Environmental, Social and Governance, ESG, screened funds. The platform offers about 250-screened socially responsible funds, and more than 2000 conventional funds, to choose from, and has been welcomed by the socially responsible community.

No business is too small or too big. Social(k) clients include: Honest Tea Organic Trade Association Numi Tea Guayaki Candle 79 Restaurant Sambazon Presidio World College Water Partners International Black Rock City, LLC (coordinators of the Burning Man Festival) Give Something Back Veritable Vegetable and over 200 more mission driven organizations

Are you a non-profit? Social(k) can help connect your organizational values with your employee benefits. Green America, Forestry Stewardship Council, The Association for the Advancement of Sustainability in Higher Education (AASHE), and Blue Spruce Habitat for Humanity are a few of the non-profit organizations that have chosen Social(k).

Since the inception of KLD’s Domini 400 Social Index on May 1, 1990, its annualized returns of 9.14 percent have beaten the S&P 500’s annualized returns of 8.39 percent (as of July 31, 2010), proving that even in a rough year, socially responsible investing could hold its own.

Make your money work for you while being a change agent. Learn how to bring Social(k) to your business, and why ESG investing makes sense for employees of mission driven organizations.

 

Join us for an upcoming webinar on the Toxic Substances Control Act and the Safe Cosmetics Act on Monday, March 14 at 2 p.m. EST.

Join Dave Rappaport, Sr. Director of Corporate Consciousness at Seventh Generation, Barry A. Cik, Board Certified Environmental Engineer and Technical Director at Naturepedic, and David Levine, Executive Director of the American Sustainable Business Council (ASBC), for a discussion of the prevalence of toxic chemicals in consumer products, what leading sustainability companies are doing to provide safer alternatives, and what public policy can do to help chemical produces and manufacturers transition to greener alternatives. Join us for an informative webinar with live video of the presenters Monday, March 14 at 2 p.m. EST.

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