Baseline Standards:
- At least 50% of revenues must come from sustainable businesses
- For clients that are not green businesses, work is around sustainability or “eco-consulting”
- Does not engage in green-washing or “paid for blogging” (misrepresenting itself as “passionate customer” of client)
- Does not knowingly engage in misrepresentation of client products and company information.
- Discussion of green values and benefit/advantage on website
Preferences
- A clear statement of ethics on website
- Pro-bono work offered for community organizations
- Has list of recommended green businesses for clients/customers for variety of services
- Can talk knowledgeably to clients about paper use for all business products
Resources
Industry Standards to Earn the Seal of Approval
- Artwork
- Banking
- Body / Personal Care
- Building & Construction
- Candles
- Carbon Offsets
- Chocolate
- Cleaning Products (Dry Cleaning included)
- Clothing & Fabric Products
- Coffee / Tea
- Credit Card Processing
- Energy / Fuel
- Events
- Food Products: Animal
- Food Products: General
- Home / Housewares / Furniture
- Investing
- Jewelry
- Mail Order Catalogues, Magazines, & Books
- Mattresses
- Mining
- Packaging
- Paints / Varnishes / Finishes
- Paper Products / Printing / Publishing
- Real Estate
- Toys / Games / Children's Products
- Transportation
- Water
- Web Hosting Company





